A Guide To Search Engine Optimisation
Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Cyberzia makes use of search engine optimisation techniques at both a code level during the web site build, as well as after launch. Advanced SEO techniques including competitor analysis for given search terms to help further improve search engine rankings.
What Not To Do
Don't Create Doorway Pages
Doorway pages are web pages that are created solely for the purpose of attracting more traffic to your website by flooding search engines with many pages of keywords, and top search engines such as Google and Yahoo frown upon this practice and can even ban a website from their index for using such methods. Other names for this technique are bridge pages, portal pages, zebra pages (a humorous arbitrary coinage by Jill Whalen of High Rankings Advisor), jump pages, gateway pages and entry pages to name but a few.
Don't Buy Multiple Domains For The Same Website
You may be advised that spending hundreds of pounds on domain name variations and pointing them all to the same website is a good idea - you will be able to submit all of these websites to Google after all... WRONG! Google again sees this as deception and will soon reduce your sites pagerank or even ban you from its index. There may be legitimate reasons to buy more than one domain name, but SEO usually isn't one of them!
What To Do
Contact Cyberzia today on 01782 333535 to talk over your requirements and find out how in-expensive legitimate search engine optimisation can be, and more importantly what it can do for your internet presence.
